If you went outside today and observed how many people wear ripped jeans, you could say more than 50 percent. So how are jean companies finding a creative way to make ripped jeans in styles that stand out independently?
While some fashion brands like to create ripped jeans with their hands, other huge fashion brands such as Levi's Strauss & Co. use a laser and abrasion technique to mass produce ripped jeans. This technique requires the denim companies to first have a digitized sketch of the jeans design on which they’ve identified the pattern and placement for the tears. This assures consistency in the product’s mass batch production. Other brands prefer to create their ripped jeans products with varying rips and patterns. These brands use computer programs (similar to Photoshop) to adjust the illustration and design on the jeans before placing them under the laser beam.
Whichever method the company chooses, once the company puts the digital pair of jeans into the computer system to use with the patterns, the actual jeans are placed under a laser beam to have the digitized design traced out. The lasers have an added advantage of burning out the clothing dye on the jeans near the rips to give these areas a paler look.
