Astudy from 2018 shows that magazine readership is well above 200 million worldwide. Designers can benefit from regularly checking on certain fashion magazines to study the latest trends as well as to obtain knowledge about a variety of industry-related experiences. While there are plenty of other resources available for designers, magazines remain one of the most timeless and consistently relevant sources of trending information.
When it comes to fashion magazines, there are two overarching categories to consider. First are the more well-known titles that have established credibility over many decades. Additionally, there are many independent magazines that can provide more niche and focused information, depending on what the goals of your business are. Overall, you have many magazine options at your disposal, but those listed below provide consistently relevant information and are a great starting point for new designers
Begin by Referencing Well-Known Fashion Magazine Titles
The magazines with long-standing credibility are a good place to start reading or subscribing. This list includes the magazines that provide the most resources for designers, not necessarily every major fashion magazine, as some of those are more appropriate for a casual fashion consumer. The titles below have various types of information worth checking out if you are serious about building a career in fashion design and entrepreneurship. Some of these most well-known fashion magazines are:
- Elle and InStyle - Elle was founded in 1945 and is now published in 44 different countries. This magazine provides the reader with the latest fashion trends in women’s fashion and relevant women’s issues. Fashion apparel that this magazine focuses on include women’s clothing, jewelry, and accessories trending worldwide. InStyle is another magazine that highlights various trends, just with a bigger focus on celebrities.
- Harper’s Bazaar and Vanity Fair - Harper’s Bazaar brings tangible advice from world-renown designers and beauty experts. This is a great choice for newer designers to learn from the best in the industry. This is also one of the main magazines that target the upper-middle class, so there may be additional insights regarding luxury brands. Vanity Fair is another magazine that provides advice and insights from industry experts as well as maintaining a similar tone to Harper’s Bazaar.
- Vogue - Vogue is arguably the biggest source for all things women’s fashion. It is likely if you work in the fashion space, you will come across this magazine often anyway. However, it is still important to consider it for all things women’s fashion including news, trends, profiles, and advice.
- Allure and NewBeauty - Both of these titles promote beauty, health, and wellness for women. Their focus on beauty might give more cultural insights to designers and can be helpful to certain brands that promote similar topics and value aesthetics.
- Cosmopolitan - Cosmopolitan covers various trends, styles, and news in women’s fashion. This magazine’s readership includes many consumers who like reading about fashion for fun rather than an artistic expression. There can be insights for fashion brands that push a more lighthearted tone in this magazine.
- GQ and Esquire - Both of these magazines center on men’s fashion. Men’s fashion isn’t covered nearly as much in the fashion magazine space, so if you sell products designed for men, these are the two go-to sources for relevant trends.
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