Nike gets "Metaverse-Ready" With acquisition of Virtual Sneakers Company RTFKT
Sportswear brand Nike has announced its acquisition of RTFKT, a digital design studio producing trainers and other collectibles that can be worn across different online environments.
Buying RTFKT could help Nike ramp up its own production of virtual wearables without having to rely on outside help. RTFKT's products include neon-coloured platforms that it created with The Fabricant.
At the same time, Nike is hoping to provide the start-up with the funding to further explore the possibilities presented by the metaverse, the emerging digital universe where people can experience a parallel life to their real-world existence.
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