HOW TO DESIGN CLOTHES THAT SELL
Getting the sale is not always easy. When you’re launching a fashion line or even a new collection in an established line, there are so many moving parts and learning the art of effective selling sometimes ends up at the bottom of the to-do list.
The things that a lot of brands tend to forget, or maybe not realize, is that a sales strategy starts well before the product is complete. In fact, it starts when you’re designing.
Here is a list of 10 things you need to think about early on in product development if you want to design clothes that sell. Consider it “things you probably know, but don’t really believe.”
HOW TO DESIGN CLOTHES THAT SELL
- Get clear on how you want to sell your product, e.g., home parties, trunk shows, wholesale to boutiques, wholesale to department stores, online, craft shows, street fairs, etc. Where you plan to sell your line impacts what and how you design.
- Clearly define your target market. Consider age, demographics, life-stage, occupation, spending habits, likes, dislikes, personality, activities, values, and belief systems. The more specific you are, the better.
- When you choose your product niche, do it backwards. Don’t decide what you want to design and then go out and look for a customer for it. Instead, research like crazy to find an unmet need in the market and design your line to fill it.
- Keep your product assortment narrow.
- More Information Click Here
