Nike gets "Metaverse-Ready" With acquisition of Virtual Sneakers Company RTFKT
- Sportswear brand Nike has announced its acquisition of RTFKT, a digital design studio producing trainers and other collectibles that can be worn across different online environments.
- Buying RTFKT could help Nike ramp up its own production of virtual wearables without having to rely on outside help. RTFKT's products include neon-coloured platforms that it created with The Fabricant.
- At the same time, Nike is hoping to provide the start-up with the funding to further explore the possibilities presented by the metaverse, the emerging digital universe where people can experience a parallel life to their real-world existence.
